This will become the homepage of the Journal of Failed Experiments (J. f. Exp.).
The usual subject of scientific publications is success stories. However, in reality, the majority of all experiments do not yield the desired result and therefore "fail". So far, it has been uncommon to publish "failure".
This is an incredible waste of potential insight. The knowledge of what does not work may be just as useful and valuable as a story of success. In addition, discussions on why something went wrong may stimulate the development of new solution.
The mission of the Journal of Failed Experiments is breaking the silence on "failure" and fostering debate on its reasons.